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Strategies and leading practices for delivering clean, concise content and working with a team to meet the needs of your target audience.

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Focus on Images

As writers, it’s easy to put all our faith into the wonderful text we are creating. And if you are writing a novel tailored to a demographic that can’t wait to get lost in a 600-page sea of words, well, that’s great. For most other forms of modern writing, however, a writer may want to… Continue Reading →

Plain talk

I have written before of the need to adjust your language to fit your audience, and indeed there are times when a more formal structure is appropriate when writing a document. However, I can’t stress enough the importance of using plain language and active sentences to get your point across. Many writers feel the need… Continue Reading →

The Voice – and how to use it

You’ve got something to say. You have researched your topic, crafted your paragraphs, gathered arresting images and added a witty title. Now, you have to get the world to notice. Easy, right? Well, it can be, if you pay attention to your audience and hit just the right note when choosing your writing style. More… Continue Reading →

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